Outbound

Outbound campaigns — personalized at the shipment level.

Run outbound sequences whose every send is grounded in the prospect's real shipment data — lanes, carriers, HS codes, recent volume — drafted by Pulse AI.

Short answer

Outbound campaigns in LIT are multi-step email sequences whose personalization is grounded in each prospect's actual BOL filings. Step copy cites real lanes, carriers, and shipments; sends come from your domain with native deliverability monitoring.

The problem

Generic sequences get ignored. Hand-personalizing 200 emails a week doesn't scale.

How LIT solves it

Pulse AI drafts each step using the prospect's actual shipment context, your reps approve in seconds, and LIT sends from your domain with deliverability + reply attribution built in.

Capabilities

What's in the box.

Pulse-AI personalization

Each step references real shipments, lanes, carriers — not just the company name.

Multi-channel

Email + LinkedIn step types, with native scheduling.

Deliverability built-in

Send from your own domain; SPF / DKIM / DMARC guidance included.

Reply attribution

Replies route back to the originating sequence and show in CRM.

ICP-aware throttling

Throttle send volume by ICP fit so high-fit accounts don't get diluted.

Who it's for

Built around the team using it.

  • Freight forwarders running outbound at scale.
  • AE / SDR teams replacing Outreach / Salesloft for freight ICP.
  • RevOps teams centralizing engagement in one platform.
FAQs

Common questions.

Can I bring my own SMTP?

Yes. Send from your existing domain via Gmail/Workspace OAuth or any standard SMTP relay.

Does this replace Outreach or Salesloft?

For freight ICP, yes. The advantage is shipment-grounded personalization that horizontal sequencers can't generate.

See it on your real data

Book a 30-minute demo.

We'll pull this exact view up against your top 5 target accounts so you can see the signal on lanes you actually sell into.

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