LIT vs Ubico
Ubico has built a strong AI-powered sales engagement layer for freight forwarders — automated outbound, AI-personalized messaging, and CRM hygiene. But Ubico does not own the trade data that powers the signal. LIT owns both halves: 124M+ live BOL records joined to 42M verified contacts, plus the AI briefs, CRM, and multichannel outbound to act on them — in one workspace.
Use Ubico if you already have a great target-account list and just need an AI-native engagement engine on top. Use LIT if you need to build that target-account list from real shipment data — and run the engagement from the same place.
| Feature | LIT | Ubico |
|---|---|---|
| Live BOL / shipment data | 124M+ records, refreshed daily | No proprietary trade data layer |
| Active-shipper detection | 524K verified active shippers | Relies on customer-provided account lists |
| Trade lane volume + carrier mix | 500+ live lanes, top 25 shippers each | Not modeled |
| Feature | LIT | Ubico |
|---|---|---|
| AI personalized outbound | Native, with shipment-context grounding | Strong — flagship capability |
| Multichannel cadences (Email + LI + Call) | Native, signal-triggered | Email + LinkedIn primary |
| AI account briefs with cited sources | Pulse AI · 95% citation rate | AI personalization in messaging |
| Free trial | 14-day, no credit card | Sales-led demo |
- Sell freight, brokerage, or supply-chain services as a primary motion
- Need to know who is actively shipping, not just who exists in a database
- Want lane-level volume, carrier mix, and HS codes attached to every account
- Want CRM and outbound in the same workspace as the data
- Want a self-serve, month-to-month platform — not an enterprise sales cycle
- Already have a strong, vetted target-account list and want an AI-native engagement layer
- Need CRM hygiene + enrichment as a primary pain point
- Are not interested in self-service prospecting on shipment data
- Want a single-purpose outbound tool, not a full revenue platform
Ubico is great at sending. The problem is we kept feeding it stale lists. LIT gives us the live shippers and runs the campaign from the same place. We dropped a tool and our reply rate went up.
Director Demand Gen · Mid-market freight forwarder · 25-rep org
Common questions about LIT vs Ubico
Our team handles the import — accounts, contacts, lists, sequences. You keep your existing contract until renewal.
See LIT in action.
Book a 30-minute demo with the team. We'll show you the platform live with your accounts.